VIENNA – Providing firm evidence that new imaging technology is sustainable and has a positive and meaningful impact on radiology workflow are the key priorities of vendors in Europe and beyond, according to market analyst and regular AuntMinnieEurope.com columnist Steve Holloway.
Holloway, who is managing director of Signify Research in the U.K., discussed some of the surprises that his team of seven analysts found in the ECR 2024 technical exhibition. In a video interview, he also addressed the main market trends in Europe -- and even gives a hot equine tip for the upcoming Cheltenham Festival of horseracing held over jumps in south-west England.