The American Lung Association (ALA) Lung Force initiative and the Ad Council have created Spanish-language messaging for a public service advertising campaign for low-dose CT lung cancer screening.
Called Saved by the Scan, the initiative was first launched on World Lung Cancer Day in 2017 to increase awareness of the benefits of low-dose CT lung cancer screening. To further reach Hispanic audiences, the ALA and Ad Council have now released Spanish-language TV, radio, print, and digital advertisements to highlight the benefits of early detection through lung cancer screening and to encourage high-risk individuals to take a quiz to see if they are eligible for lung cancer screening.
The Spanish-language site also features information about lung cancer screening, insurance coverage, and more, the association said. It also includes a section for people to share personal stories about how they were "saved by the scan."
