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Banner/Campaign Naming Convention
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The typical naming convention for banners and advertisement campaigns is as follows:
CONTRACT#_TYPE-DESCRIPTION_POSITION
TYPE - indicates the type of campaign, this goes along with the AuntMinnie sales and marketing strategy for advertising campaign offerings (banner ads). Types include:
- SITE - for non-exclusive run-of-site advertising
- SPON - sponsorship campaigns
- LFTE - Letter from the Editor
- FPIL - Front Page Inline
- EM - Special e-mail broadcast
- IS - Insider
- PQ - PopQuiz
- PF - Printer Friendly
- BG - Buyer's Guide
- KWS - KeyWord Search
- FRONT - key front page location
DESCRIPTION - this might include information about the specific ad (a very brief description) or a keyword for keyword search, etc. If your banner runs in multiple cycles, the beginning date may be included in the description.
POSITION - indicates the ad position on our site, see the "Banner Specification" for details on ad positions.
Positions include:
- P01, P02, P03, P04, P05, P06 - main banner positions
For help with your statistics, please contact us at [email protected].
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