Leslie Farnsworth

Practice Management
Marketing to patients: What you need to know
For radiology practices, focusing marketing resources on referring physicians often makes more financial sense than directing them toward patients. But, direct patient marketing is a good idea in certain situations, according to Leslie Farnsworth, president and CEO of FrogDog Communications. She explains when a practice should market to patients and describes how to research, plan, and execute a marketing strategy.
April 13, 2006
Practice Management
Indian Health Service career offers unique opportunities
The IHS program encompasses more than 100 different healthcare facilities, employing more than 15,000 people from all sectors of medical, social, and environmental health services. However, clinical staff accounts for less than 5,000 of this 15,000 total. In an effort to close that clinical vacany gap, the IHS has launched several recruitment programs.
July 16, 2003
2003 07 16 15 11 09 706
Practice Management
Patient notification letters: How to keep them hush-hush and HIPAA-compliant
The Health Insurance Portability and Accountability Act (HIPAA) has the industry questioning its every move. Telephone calls, faxes, and letters are all being reconsidered. So how can facilities reconcile the need for secure patient information with the need to notify patients of their test results?
April 1, 2003
Clinical News
Imaging by non-radiologists drives up healthcare costs
More and more non-imaging specialists are performing diagnostic imaging exams. And while turf invasion in important issue, radiologists also need to look beyond how much ground they are potentially losing -- to the likelihood that non-radiologists may overuse imaging, bringing increased scrutiny to the imaging industry.
November 24, 2002
Practice Management
HIPAA-related courses and seminars: Worth the time, every time?
A multitude of HIPAA-related courses and seminars has cropped up in order to help administrators cope with all that needs to be done in the name of privacy and security. But choosing from the array of courses can be as daunting as figuring out the regulations themselves. Shopping around in the wide world of HIPAA classes would be wise, according to industry experts.
November 10, 2002
MRI
Novint software lets users reach out and touch images
Novint Technologies of Albuquerque has developed new software called e-Touch that allows users to interact with images -- such as ultrasound, MRI, and CT scans -- as if they were reaching inside the picture to explore and clarify what they see.
July 16, 2002
2002 07 16 16 01 19 706
Practice Management
Executive MBA programs offer healthy career boost
In the past 15 years, the number of executive MBA programs tailored for healthcare professionals has skyrocketed. One major reason for this growth is the increasing demand for administrators with the right kind of business acumen. Work experience alone may not be enough as employers are specifically asking for candidates with advanced educational backgrounds.
July 14, 2002
Interventional
Needlestick injuries: A "silent epidemic" in radiology
Between performing biopsies, administering contrast agents, and working in interventional radiology suites, many imaging specialists are at risk for needlestick exposure. The National Alliance for the Primary Prevention of Sharps Injuries is working to reduce the risk and promote needle safety.
April 18, 2002
CT
Pediatric CT safety increased with new imaging techniques
While the imaging community may be in agreement about the need to lower radiation doses in pediatric CT, the best way to do that is still up for debate. International researchers are homing in on ways to reduce radiation while maintaining superior image quality.
March 11, 2002
2002 03 11 15 04 43 706
CT
Compared to cardiac EBCT, multislice dose packs a wallop
Multislice scanning is enabling CT to take off in new directions, such as cardiac imaging. But the extra functionality comes at a price. MSCT provides up to seven times the radiation dose of electron beam CT (EBCT), yet offers only moderately better spatial resolution, according to German radiologists.
February 5, 2002
2002 02 05 15 21 24 706
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Chatgpt
Artificial Intelligence
LLMs decrease in accuracy over time on radiology exams
Large language models (LLMs) demonstrate high accuracy on radiology exams, yet decrease in accuracy over time.
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MRI
Functional MRI illuminates what motivates e-cigarette use
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Womens Imaging
Student-led initiative working to close gender gap in radiology
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CT
CT-defined CAC predicts cardiovascular events in lung cancer patients
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Economics
Medicare finalizes 2025 Fee Schedule cut
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LLMs decrease in accuracy over time on radiology exams
By Will Morton
Large language models (LLMs) demonstrate high accuracy on radiology exams, yet decrease in accuracy over time.
November 21, 2024
Chatgpt
Functional MRI illuminates what motivates e-cigarette use
By Kate Madden Yee
Functional MRI shows that e-cigarette users perceive the product as equally rewarding as money -- a finding that highlights the addictive potential of vaping.
November 21, 2024
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Student-led initiative working to close gender gap in radiology
By Amerigo Allegretto
A student-led initiative called Women in Radiology Education (WIRED) is working to close the gender gap in radiology.
November 20, 2024
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CT-defined CAC predicts cardiovascular events in lung cancer patients
By Kate Madden Yee
CT-defined coronary artery calcification (CAC) scores can help predict the occurrence of conditions such as heart attack or stroke in lung cancer patients.
November 20, 2024
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Medicare finalizes 2025 Fee Schedule cut
By Sandy Coffta
In a new column, Sandy Coffta of Healthcare Administrative Partners assesses how the 2025 Medicare Physician Fee Schedule Final Rule will impact radiology.
November 20, 2024
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Share of nonphysician practitioners' imaging interpretation doubles
By Kate Madden Yee
Nonphysician practitioners' share of imaging interpretation in office-based medical practices has more than doubled over the past decade.
November 20, 2024
Mammo Reading
Nomogram model predicts malignancy risk in ovarian masses
By Amerigo Allegretto
A nomogram model based on O-RADS ultrasound findings and clinical and lab indicators can predict malignancy risk in adnexal cystic-solid masses.
November 19, 2024
Ovarian Cancer Social
PET links chronic stress to aggressive endometrial cancer
By Will Morton
Brain activity related to chronic stress may be associated with the aggressiveness of tumors in women with endometrial cancer.
November 19, 2024
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Head CT offers insight into old strokes
By Kate Madden Yee
Incidental discovery of old strokes on head CT imaging offers clinicians an opportunity to put measures against future strokes into place.
November 19, 2024
Brain Stroke
Climate change boosts emergency department use of x-ray, CT
By Kate Madden Yee
Climate change's effects -- particularly higher outdoor heat and air pollution -- increase imaging use in the emergency department, especially x-ray and CT.
November 19, 2024
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Radiologists prefer local AI advice over global
By Will Morton
Radiologists and other physicians tend to trust AI more when the algorithms provide local rather than global explanations of findings on chest x-rays.
November 19, 2024
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FAPI-PET/CT superior to FDG-PET/CT in assessing liver cancer
By Will Morton
A recent study suggests that PET/CT imaging with a FAPI radiotracer is superior to F-18 FDG-PET/CT for assessing patients with liver cancer.
November 18, 2024
Two cases of pathologically confirmed intrahepatic cholangiocarcinomas in 68-year-old male patients. In both cases (A-H, case 1; I-P, case 2), CT scans (B, F, case 1; J, N, case 2) revealed intrahepatic bile duct dilation and suspected nodular lesions. While F-18 FDG PET/CT (A, C, D, case 1; I, K, L, case 2) failed to demonstrate abnormal tracer uptake (SUVmax 3.5, TBR 1.3 in Case 1; SUVmax 2.6, TBR 1.2 in Case 2), F-18 FAPI-04 PET/CT (E, G, H, case 1; M, O, P, case 2 ) showed positive uptake in the nodular lesions (SUVmax 9.7, TBR 3.5 in Case 1; SUVmax 9.6, TBR 3.3 in Case 2). Image available for republishing under Creative Commons license (CC BY 4.0 DEED, Attribution 4.0 International) and courtesy of BMC Cancer.
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