DRC claims trademark for "direct radiography"

Digital x-ray developer Direct Radiography Corp. of Newark, DE, has received a certificate of registration from the U.S. Patent and Trademark office for use of the term "direct radiography."

The office ruled that the term was invented by DRC to distinguish the company’s amorphous selenium-based technology from that of its competitors, many of whom use systems that convert x-rays into light before digitization. DRC’s detectors convert x-rays into digital data without the light-conversion step.

The ruling could create some turmoil in the medical imaging industry, as the term "direct radiography" has been used widely to refer to digital detector systems manufactured both by DRC and its competitors. DRC said that it intends to protect its trademark aggressively.

By AuntMinnie.com staff writers
July 6, 2000

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