Content Area on Mobile
Please provide the following items:
| Banner | Placement | Details |
| Rotation (300x250) | Inside content block | JPG, PNG, HTML5, or GIF (animation <15 sec) |
| Sticky Footer Desktop (728x90) | Below content block | JPG, PNG, HTML5, or GIF (animation <15 sec) |
| Sticky Footer Mobile (300x50) | Below content block | JPG, PNG, HTML5, or GIF (animation <15 sec) |
| Reskin* background (1658x1058) | Behind content block | JPG, PNG, GIF (no animation allowed) |
| Reskin* message box (300x250) | Above content block | JPG, PNG, GIF (no animation allowed) |
| Native** (400x300) | Placement varies | JPG, PNG, GIF (no animation allowed). Additional instructions below. |
The maximum file size for each banner is 1MB. We track individual ad performance in our reporting dashboards.
Reskin*
The reskin graphics display simultaneously, however, they operate independently. The message box is a fixed position above the content box. The background scales to fit the device width (and does not display on mobile devices). For this reason, we recommend keeping the background simple and free from text or pictures that might be cut off on certain devices.
We suggest using the background artwork to feature branding only, and using the message box for your ad message. Each Reskin pair uses one URL only.
Native**
The Native ad displays on the right side or on the bottom of the page, depending on the reader's device. You may supply content (to be hosted on our site), or an outbound URL.
If you choose to supply content, you have the option to collect leads by requesting reader information, such as First Name, Last Name, Email Address, and Company. We strongly advise against requesting the reader's phone number, as this may discourage engagement.
The image in your native ad will be used as a thumbnail. It is cropped to a square on mobile devices, and displayed as a rectangle on tablets and desktops. For optimal display across all devices, we recommend positioning logos and text away from the edges of the image.
Please provide the following:
- HEADLINE: Maximum 75 characters
- IMAGE: Maximum 1 MB
Dimensions: 400x300
Format: JPG, PNG, or static GIF - CONTENT: Whitepaper, case study, podcast, webinar, OR outbound URL
