AuntMinnie.com Overview

What is an AuntMinnie?
The exact origins of the term 'AuntMinnie' are a bit hazy, but it's believed to have been coined in the 1940s by Dr. Ben Felson, a radiologist at the University of Cincinnati. Dr. Felson used it to describe 'a case with radiologic findings so specific and compelling that no realistic differential diagnosis exists.' In other words, if it looks like your Aunt Minnie, then it's your Aunt Minnie.

Dominant Online Radiology Resource
AuntMinnie.com is home base to more than 100,000 of the world's radiologists and medical imaging professionals. We have earned the reputation as the most respected voice on the Internet for radiology information, news and education.

Our phenomenal growth record illustrates AuntMinnie.com’s success and acceptance within the health imaging community. AuntMinnie.com logs more than 4 million page views (35 times more than our online competitors) per month. We expect our growth rate to remain steady, strengthening our dominant leadership role within the radiology community.

Real-Time Content for Medical Imaging Professionals
AuntMinnie.com’s editorial focus is on the delivery of radiology-specific content more quickly than is possible with traditional media such as magazines or journals. We are frequently able to publish same-day articles on breaking news and conference presentations. As a result, many radiology professionals use AuntMinnie.com as their primary source for news and information.

Fiercely Loyal and Active Membership
The powerful connection AuntMinnie.com has developed with its audience has inspired an amazing level of loyalty. More than 35% of our new members are referred by a colleague or friend.

AuntMinnie.com members visit often and rely on us to continue to supply them with timely resources needed to stay current and move forward in their professional careers. Your company can take advantage of the unusually high activity level of AuntMinnie's membership to garner maximum exposure for your marketing message.

Customized solutions and the ability to execute integrated marketing initiatives make AuntMinnnie.com a powerful communications tool for advertisers. Advertisers can deliver their message to more than 100,000 radiology professionals all day, every day.

AuntMinnie.com's marketing team works with many of our advertising partners to leverage our market strengths to maximize your promotional value and protect your marketing investment.

AuntMinnie.com Delivers Value for Your Advertising Dollar
Advertising and sponsorship opportunities on AuntMinnie.com deliver value to our advertisers by providing:
  • The opportunity to influence a concentrated community of worldwide medical imaging professionals
  • Daily distribution of your message for increased frequency of advertisement impressions
  • Flexibility that lets you customize your message, and target delivery to a precise audience
  • Realtime reports that provide accurate measurements of your campaign performance.

GET IT ALL on AuntMinnie.com
Over the years, AuntMinnie.com has become a place where users can access a growing number of valuable resources. We continue to expand our offerings to provide the medical imaging community a sole resource designed specifically for them. Our current GET IT ALL ON AuntMinnie.com portfolio includes a number of offerings including:
  • HIPAA Messenger - Provides secured delivery of protected health information over the Internet.
  • Open Market - Registered users can purchase textbooks, reference books, medical supplies and other accessories.
  • Online CME - Category I CME for radiologists - ACCME and ANNCC accredited
  • Job Boards - Users have the opportunity to search more than 1,200 open positions.
  • Salary Scan - AuntMinnie.com members research the national standard compensation packages for a variety of positions
  • Equipment Classifieds - AuntMinnie.com users source used equipment for the hospitals and imaging facilities.

We encourage you to contact us to discuss customized programs to match your marketing and sales objectives.

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