Radiotherapy firm Accuray of Sunnyvale, CA, has set up a sales, marketing, and service force to handle the company's products in India.
The company said the move reflects the increasing importance of India as a market for radiation therapy products. The country has a rapidly aging population with life expectancy rates that have increased to almost 70 years as of 2009. In addition, more than 850,000 new cancer cases are diagnosed in India every year, and it's estimated that healthcare expenditures will increase from the current 7% to 13% in the next 10 years.
Accuray currently has two of its CyberKnife systems installed in India, the first at Apollo Specialty Hospital in Chennai, which went live in March 2009, and the second at Health Care Global (HCG) in Bangalore, which went live in June 2009. Those systems were sold by an external distribution channel.
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