HOW TO USE THIS PAGE
If there are both active and inactive ads in this contract, only the active ads will be displayed. To see all ads, click on "Show All Ads."
If only inactive ads are available, all ads will be displayed.
To see the full size banner images, click on the banner or on "Click for Details" below it.
NAMING CONVENTIONS
The typical naming convention for banners and advertisement campaigns is as follows:
Type: Indicates the type of campaign offerings (banner ads). Types include:
Position: Indicates the ad position on our site, see the Banner Specification for details on ad positions.
Main banner positions include:
UPCOMING ADS SECTION
This tab displays all items on a contract that have not reached their start date.
Upcoming Ads: A brief description of the item.
Start Date: The date that a banner is scheduled to go live or the date a broadcast is scheduled to be sent.
End Date: The date that banner will stop displaying. For broadcasts, the end date and start date are the same.
Status: Whether an item requires no more action (Ready) or requires more work (Waiting) or has not been scheduled (Unscheduled).
TERMS
From: The start date of the banner.
To: The end date of the banner.
Views: The total number of times that the banner appeared on the site.
Clicks: The total number of times that the banner was clicked by a user.
Click Rate: The total number of clicks divided by the total number of views (Clicks ÷ Views = Click Rate).
Active: The status of the banner on the site.
STATUS DEFINITIONS
Ready: This item requires no more action.
Waiting for [Customer]: We have not yet received all relevant materials for this item, or in the case of a broadcast, we may not have received customer approval.
Waiting for : We have received materials and are working with them. In the case of a broadcast, this may indicate we have not finished testing it internally.
Unscheduled: This status applies only to broadcasts; in particular, sponsor-supplied broadcasts associated with community sponsorships. This indicates that a send date has not yet been chosen for this particular broadcast.
If there are both active and inactive ads in this contract, only the active ads will be displayed. To see all ads, click on "Show All Ads."
If only inactive ads are available, all ads will be displayed.
To see the full size banner images, click on the banner or on "Click for Details" below it.
NAMING CONVENTIONS
The typical naming convention for banners and advertisement campaigns is as follows:
Contract#_Type-Description_Position
Type: Indicates the type of campaign offerings (banner ads). Types include:
- SITE - for non-exclusive run-of-site banners
- SPON - exclusive sponsorship campaign banners
- LFTE - Letter from the Editor
- FP - Front Page Inline
- EM - Special email broadcast
- IS - Insider
- PQ - PopQuiz
- PF - Printer Friendly
- KWS - KeyWord Search
Position: Indicates the ad position on our site, see the Banner Specification for details on ad positions.
Main banner positions include:
- P14 (portrait)
- P15 (half-page)
- P15N (half-page narrow)
- P16 (super leaderboard)
- P16N (super leaderboard narrow)
- MIL (mobile inline)
UPCOMING ADS SECTION
This tab displays all items on a contract that have not reached their start date.
Upcoming Ads: A brief description of the item.
Start Date: The date that a banner is scheduled to go live or the date a broadcast is scheduled to be sent.
End Date: The date that banner will stop displaying. For broadcasts, the end date and start date are the same.
Status: Whether an item requires no more action (Ready) or requires more work (Waiting) or has not been scheduled (Unscheduled).
TERMS
From: The start date of the banner.
To: The end date of the banner.
Views: The total number of times that the banner appeared on the site.
Clicks: The total number of times that the banner was clicked by a user.
Click Rate: The total number of clicks divided by the total number of views (Clicks ÷ Views = Click Rate).
Active: The status of the banner on the site.
STATUS DEFINITIONS
Ready: This item requires no more action.
Waiting for [Customer]: We have not yet received all relevant materials for this item, or in the case of a broadcast, we may not have received customer approval.
Waiting for : We have received materials and are working with them. In the case of a broadcast, this may indicate we have not finished testing it internally.
Unscheduled: This status applies only to broadcasts; in particular, sponsor-supplied broadcasts associated with community sponsorships. This indicates that a send date has not yet been chosen for this particular broadcast.
