Healthcare IT firm MedSeek plans to launch a Web-based marketing tool at this week's Society for Healthcare Strategy and Market Development (SHSMD) meeting in San Francisco, the Birmingham, AL-based company said.
eMarketing Advisor features benchmarking and utilization report tools, as well as marketing strategies and tactics to help hospitals improve the effectiveness of their Web sites, MedSeek said. Subscribers will also receive quarterly recommendations from marketing and advertising experts on how to update and measure results of promotional campaigns.
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