The Internet has created a new market research model, one that is not governed by cost or time. For the past few years, companies have increasingly depended on Web surveys to complement in-depth research methods like mail surveys and telephone interviewing.
In fact, a January 2005 survey of 335 corporate researchers by InsightExpress found that an overwhelming 88% of corporations have adopted online methods to conduct survey-based market research. This study further showed that 65% of the corporate researchers in the survey agreed that the speed of online research has helped accelerate the pace of their businesses.
AuntMinnie recognizes the value of conducting online market research in today’s competitive medical imaging markets. Our research services can assist suppliers to gain insights into market trends, to develop new brand strategies, to create effective sales and promotional materials, and to optimize the design and positioning of new products. Advanced research methodologies, combined with our years of experience delivering real-time information and news to the medical imaging community, make AuntMinnie uniquely positioned to partner with medical imaging suppliers in addressing their market information needs.
Although the speed of conducting online research is a tremendous advantage, online surveys also provide other benefits. Online methodologies also eliminate the costs of list rental and data entry, not to mention printing and mailing costs. Controls built into the online questionnaire prohibit skipped and incomplete responses, improving question-level response rates and data accuracy. In addition, AuntMinnie has the ability to monitor partial data results at any point in the data collection process.
AuntMinnie uses the most sophisticated online research tools available to provide our clients with the flexibility to handle simple or complex survey instruments. We utilize capabilities such as piping of complex logic, rating scales, attribute rankings, and attribute randomization. We also offer tools to measure trade-offs between product feature sets and to support product design decisions.
The combination of AuntMinnie’s industry and technical expertise with our unique Global Radiology Panel provides our research clients with powerful tools for addressing strategic questions. Our services are designed to help you address your market research needs more quickly and cost-effectively than ever before.
To request more information about AuntMinnie.com's Online Market Research Services, please click here.
In fact, a January 2005 survey of 335 corporate researchers by InsightExpress found that an overwhelming 88% of corporations have adopted online methods to conduct survey-based market research. This study further showed that 65% of the corporate researchers in the survey agreed that the speed of online research has helped accelerate the pace of their businesses.
AuntMinnie recognizes the value of conducting online market research in today’s competitive medical imaging markets. Our research services can assist suppliers to gain insights into market trends, to develop new brand strategies, to create effective sales and promotional materials, and to optimize the design and positioning of new products. Advanced research methodologies, combined with our years of experience delivering real-time information and news to the medical imaging community, make AuntMinnie uniquely positioned to partner with medical imaging suppliers in addressing their market information needs.
Although the speed of conducting online research is a tremendous advantage, online surveys also provide other benefits. Online methodologies also eliminate the costs of list rental and data entry, not to mention printing and mailing costs. Controls built into the online questionnaire prohibit skipped and incomplete responses, improving question-level response rates and data accuracy. In addition, AuntMinnie has the ability to monitor partial data results at any point in the data collection process.
AuntMinnie uses the most sophisticated online research tools available to provide our clients with the flexibility to handle simple or complex survey instruments. We utilize capabilities such as piping of complex logic, rating scales, attribute rankings, and attribute randomization. We also offer tools to measure trade-offs between product feature sets and to support product design decisions.
The combination of AuntMinnie’s industry and technical expertise with our unique Global Radiology Panel provides our research clients with powerful tools for addressing strategic questions. Our services are designed to help you address your market research needs more quickly and cost-effectively than ever before.
To request more information about AuntMinnie.com's Online Market Research Services, please click here.
