Volcano to pursue direct sales in Japan

AuntMinnie.com staff writers
Jul 8, 2009

Intravascular ultrasound (IVUS) developer Volcano has terminated its distribution agreement with Japanese distributor Goodman, opening the door for a direct sales initiative in Japan.

The San Diego-based firm has hired more than 40 sales reps and approximately 60 total personnel in Japan, and it expects to complete the customer transition process by the end of the third quarter. The sales force will market Volcano's IVUS technology, functional measurement consoles and disposables, and products currently in development, according to the company.

Related Reading

Volcano adds to revenue in 2008, February 18, 2009

Volcano wraps up Axsun buy, January 8, 2009

Volcano to acquire Axsun, January 6, 2009

Volcano launches new products, October 16, 2008

Volcano acquires Novelis for $12 million, May 20, 2008

Copyright © 2009 AuntMinnie.com

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