The Mammography Saves Lives (MSL) coalition has launched a new awareness campaign on mammography screening using TV and radio public service announcements (PSAs).
The goal of the campaign is to address the confusion over when women should get mammograms, reducing unnecessary breast cancer deaths and helping women avoid extensive treatment for undetected advanced cancers.
The PSAs feature a physician and breast cancer survivor who was diagnosed in her 40s by mammography, and they urge women to begin getting annual mammograms at age 40.
The PSAs refer women to MammographySavesLives.org, where they can find a nearby accredited mammography facility; access scientific information regarding breast density and how it affects mammograms and breast cancer diagnosis; and hear breast cancer specialists provide information on why annual mammograms are recommended for women 40 years and older.
