Printer-friendly banner ads
The printer-friendly banner ads appear on pages where the user selects the print option.
Targeted content
You have the option of targeting specific banners to certain types of articles. For example, we can display your MR banner when printing articles related to MR. After determining with your salesperson the number of unique banners to supply, you must specify the topic associated with each banner. Please plan to include one "default" banner for generic articles that do not meet your specific topic criteria.
Suggestions for a successful printer-friendly sponsorship campaign
Keep in mind that the printer cannot capture multiple frames in animated banners. For this reason, it's best to use static banners where all the pertinent information appears on one frame.
Many users do not have color printers. Ensure that your banner will communicate your message clearly if it's printed in black and white. Avoid large areas of color. This recommendation is for the users who are very conscious of printer ink consumption.
Printer-friendly banner positioning
Ad specifications overview
The printer-friendly sponsorship utilizes one position 1 banner ad. Click here to view the deliverable requirements for each banner. At minimum, you must supply non-Flash banners in static GIF or JPEG format.
The printer-friendly banner ads appear on pages where the user selects the print option.
Targeted content
You have the option of targeting specific banners to certain types of articles. For example, we can display your MR banner when printing articles related to MR. After determining with your salesperson the number of unique banners to supply, you must specify the topic associated with each banner. Please plan to include one "default" banner for generic articles that do not meet your specific topic criteria.
Suggestions for a successful printer-friendly sponsorship campaign
Keep in mind that the printer cannot capture multiple frames in animated banners. For this reason, it's best to use static banners where all the pertinent information appears on one frame.
Many users do not have color printers. Ensure that your banner will communicate your message clearly if it's printed in black and white. Avoid large areas of color. This recommendation is for the users who are very conscious of printer ink consumption.
Printer-friendly banner positioning
Ad specifications overview
The printer-friendly sponsorship utilizes one position 1 banner ad. Click here to view the deliverable requirements for each banner. At minimum, you must supply non-Flash banners in static GIF or JPEG format.
