Eastman Kodak, the parent company of Eastman Kodak Health Imaging, has unveiled a growth strategy that calls for expansion into a range of commercial businesses in order to diversify its business portfolio.
Health imaging initiatives will be aimed at gaining market share in the digital capture of medical images, and building an information services business to take advantage of the convergence of image and information technology, the Rochester, NY-based firm said.
The path to the company's revenue goals will include short-, medium-, and long-term objectives. For the first two years, Kodak plans to reinforce its foundation by cutting costs, and by managing the consumer film and paper businesses for cash and manufacturing share.
Over the next 2 to 5 years, Kodak said it will use the cash generated in its traditional businesses to strengthen its commercial, consumer, and health market segments. For the longer term, the company plans to expand its reach by using its brand and technology to build new businesses in markets such as commercial workflow management, mobile imaging, flat-panel and flexible film display, among others.
By AuntMinnie.com staff writersSeptember 26, 2003
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