GE Healthcare parent GE has signed a three-year official marketing partnership with the PGA Tour.
As part of the partnership, GE's healthymagination technologies will be showcased at eight PGA Tour events in 2011, beginning at this week's Arnold Palmer Invitational in Orlando, FL.
The vendor also becomes the official medical diagnostic imaging equipment sponsor and official electronic medical records management solutions sponsor of the PGA Tour, Champions Tour, and Nationwide Tour. In addition, PGA Tour members Jim Furyk and Sean O'Hair will serve as ambassadors for the healthymagination program.
