RF ablation provider RITA Medical Systems has signed a co-promotion agreement with ultrasound manufacturer Aloka of Wallingford, CT.
Under the terms of the deal, each vendor's U.S. sales force will receive training on the other's products to help identify potential common customers, according to RITA of Mountain View, CA. Both companies will also cooperate in formal physician training programs, co-sponsor trade show receptions, and display products and promotional materials at each other's booths at industry conferences, according to the firms.
By AuntMinnie.com staff writersDecember 14, 2001
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