Medical imaging firm Analogic of Peabody, MA, has appointed ultrasound industry veteran Lars Shaw as vice president of global marketing for its BK Medical ultrasound business.
Shaw will be responsible for developing and executing Analogic's BK Medical global marketing strategy to grow its existing ultrasound business and identify new market segments, according to Analogic.
Shaw has served as global vice president of marketing for Zonare Medical Systems of Mountain View, CA; as director of worldwide marketing for the general imaging group at Siemens Healthcare of Malvern, PA; and in senior management positions at Acuson.
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