Medical technology developer Stryker has launched a nationwide, direct-to-patient marketing campaign called "Scan. Plan. Mako Can." for its Mako SmartRobotics software.
The campaign is intended to increase patient awareness of SmartRobotics, which uses CT to help clinicians plan partial knee, total knee and total hip replacement surgery. The campaign will be conducted on streaming TV, social media, YouTube, and other media channels, Stryker said.
